Pulling the hidden threads that turn customers into growth.

CRM strategy and execution using Klaviyo, email, SMS, and WhatsApp, designed to connect data, behaviour, and messaging into something that actually works.

Most businesses have the tools.
What they’re missing is the thread that ties them together.

Email, SMS, WhatsApp, customer data, timing, tone, these aren’t separate channels.
They’re signals in the same system.

I help you see how they connect and use those connections to grow.

it's victoria ap gwynedd, your freelance klaviyo expert. here to help your brand grow

I’m Victoria ap Gwynedd, a CRM expert specialising in Klaviyo.

I work with growing businesses to design and run customer communication systems that:

  • feel personal, not automated

  • respond to real customer behaviour

  • turn insight into repeat revenue

By pulling together email, SMS, WhatsApp, and customer data, I help businesses move from disconnected campaigns to coherent, high-performing CRM. 

About Me: Linked In

My Location: UK